9 Hijri

The Dubai Mall commissioned BRAG to conceptualize, produce and market an in-mall community activation throughout the month of Ramadan. The first season of the full mall takeover provided the public with a nine-zoned journey through Islam’s Golden Ages, celebrating Islam’s greatest contributions in science, philosophy, art, architecture, literature, astronomy and more.

With now two seasons down, every Ramadan, we challenge ourselves to reinvent the entire experience with a new twist every holy month throughout the mall.

Season 1 Visitors: more than 68,000