Market OTB

In partnership with the Dubai Festivals and Retail Establishment (DFRE), Brag facilitated in conceptualizing and producing Market OTB (Market Outside The Box) to support homegrown retail and F&B concepts not present in malls and hotels.

Housed in a colorful array of refurbished shipping containers, the event presented a pop-up community of new retail and F&B concepts to residents and tourists alike. Beyond the conceptualization and production of the events, we assisted in sourcing vendors and sponsors, curating the entertainment programs, and marketing the events through social media, direct mailers, and PR.