THE PROGRAMMING
ARM

Brag X represents the programming services that the group provides. This eXpertise reflects the years of established relationships and experience we have in the region, spanning Live Entertainment, Food, Retail & Fashion, Fitness, and more. Not only is Brag X immersed in regional innovation, but the capabilities traverse internationally as well. With our ear to the 'creative street', Brag X delivers current and exciting curated programming every time.

  • LIVE ENTERTAINMENT

    From music to performance art to comedy, BRAG X has the hookup for both regional and international acts. Between our internal team of programming managers that stay connected to the regional performance market, and our partnership with Live Nation, we’ve got the stage booked.

  • FOOD

    When it comes to gastronomy, BRAG X is the pioneer of food popups and all-around delicious events. From Beach Canteen to Market OTB and more, we are the go-to middle man for home-grown food vendors and breaking international concepts into the gastro scene.

  • FASHION & RETAIL

    Having been the pioneer of offering homegrown fashion designers a platform with Fashion Forward Dubai, and many events with international fashion houses and platforms, our team is always on trend with the perfectly styled retail setup for any event.

  • ARTS & CULTURE

    Art is one of the core passions among our team, always staying up-to-date with the grassroots underground art scene. We’ve also been known to debut renowned international artists to the region.

  • FITNESS

    As the often producer of Dubai Fitness Challenge and ties with International Mudder, athletic events are far from foreign to our team. Always in step with the fitness circuit, we are more than warmed up to get attendees pumping.