Lexus Drive-In Cinema

Taking inspiration from retro Drive-In Cinemas with all its familiar quirks and attributes, we pulled off a “never-been-done-before” drive-in cinema concept. The spectacle married the vintage nostalgia of the past with the obscure innovation of the future; creating the perfect platform to express what the Lexus Hybrid is all about and reinforcing the brand’s “innovation” credentials.

Kicking off with a modern twist on Grease, we upped the ante big-time with the Moulin Rouge immersive experience. Now a seasonal regular, expect the unexpected with each reinvention of the cinema experience!