Enrique Iglesias at The Pointe

BRAG was commissioned to deliver a unique and successful activation strategy for The Pointe to leverage The Palm and to lure and provide continued footfall and support for retailers.

Presenting an international celebrity artist in concert at The Pointe, Enrique Iglesias, the Latin pop icon, took to the mega stage uniquely built atop a barge, in the middle of the water to showcase to the world the opening of this new destination on Palm Jumeirah.   Along with a line-up of DJs, street entertainers and a fun and interactive show host, The Pointe came to life not only as a beautiful dining destination, but also as a unique concert venue situated on the coast, right at, and in the water.