FIFA BudX

Brag was commissioned to design, produce, and operate the official FIFA World Cup Fanzone, only one of six around the globe. The BUDX FIFA Fanzone, in partnership with Budweiser, became a home to all football fans as we brought together an immersive and unique experience hosted over 22 days filled with games, activities, music, and live entertainment. The extraordinary seafront district offered an unparalleled viewing experience with a unique blend of football, culture, and high-energy nightlife.