MOTN Festival

BRAG brought to life the fifth and sixth editions of MOTN with 10-day celebrations on Abu Dhabi Corniche in December 2021 and 2022. The experience began the moment guests arrived at the branded parking area and continued through live art installations and music, leading into six curated zones: Inspire Space, Thrill Zone, Food Hub, Live Arena, Shopping District, and Amusement Park. The festival was designed as a full entertainment destination showcasing global and local culture, world-leading retail, diverse cuisine, and the creative works of international and regional artists.

On the seventh year, MOTN celebrated bigger and better, expanding across Al Dhafra, Al Ain, and the iconic Abu Dhabi Corniche for a total of 34 days. That edition looked back on the glitz of the 1950s and '60s while delivering curated experiences, global retailers, and performances from international stars like Black Eyed Peas alongside regional favourites including Nancy Ajram, Ramy Sabry, Rasha Rizk, Cairokee, Saif Nabeel, and El Far3i. The eighth edition became MOTN's largest yet, attracting over 266,000 visitors, 493 performances, 51 never-before-seen activations, and more than 62 food concepts across 34 days.

For its ninth edition, MOTN returned with an "Out of This World" theme, spanning more than 30 days across three locations: Al Mugheirah Bay in Al Dhafra and Al Ain Square from November 28 to December 2, 2025, followed by the Abu Dhabi Corniche from December 10, 2025, to January 4, 2026. The cosmic-themed festival introduced new elements including an Instagrammable museum, immersive gaming, laser tag, mazes, and a Ninja Kidz action park, alongside family activities, global cuisine from over 40 vendors, live entertainment, art installations, and a spectacular New Year's Eve celebration.