Lexus UX Launch

Taking inspiration from the futuristic lines and innovative technology of the Lexus UX, BRAG designed a bespoke event in a secret venue, where an intimate VIP dinner awaited selected influencers to launch the vehicle to the region.

Each of the influencers received private chauffeur service and was delivered to the top-secret location. Upon arriving, they experienced the ultimate wow factor and entered the industrial parking lot via robotic automotive elevators, delivering them to the private affair.

Guests experienced a visually exciting merge of urban space and luxurious dining, packed with entertaining artists, a grand car reveal, and endless photo opportunities.